Leading the Retail Industry for 36 Years

About Soysal

With its 36 years of expertise, Soysal is the leading expert in the retail industry, performing as the center for retail training, consultancy and events. 

Soysal serves the industry through its conferences, networking events, retail school programs, publications, mystery shopping and experience research services as well as

curated content support. 

In a challenging disruptive environment, Soysal aims to increase the competitive power of retailers through its variety of services including Soysal Retail School’s customized trainings, consultancy services enhancing business competence and Mystery Shopping and Experience Research services offering data and solutions for retailers. 

Soysal also delivers superior business opportunities with its unique understanding of the industry; connecting retailers, brands, investors and developers worldwide. Soysal annually organizes two leading business events of the industry: Retail Days and Retail Leaders Conference. Retail Days is a global must attend event with its conference, fair and B2B meetings, hosting more than 6,000 retail executives worldwide. Retail Leaders Conference brings 110 retail leaders together to discuss retail’s new dynamics and set a course for its future.

Training and Soysal Retail School


Mystery Shopping and Experience Research

News from Soysal

Retail Days in its 20th Year…

Retail Days, the biggest gathering of retail since 2001, will take place on June 2-3 2021 at Haliç Congress Center. Taking the pulse of the sector for 20 years, Retail Days will bring the whole sector together for learning, sharing and creating the future.

Would You Like to Subscribe to Soysal Bulletin?


Training and Soysal

Retail School

Soysal Retail School supports

companies aiming to develop their customer services by building up competent

manpower in a competitive environment. Adopting the slogan “Everything in Retail is Human®” as a principle, we offer trainings responding to the unique needs of all retail teams in the industry.


With our highly competent team of consultants experienced in the retail industry, we aim to improve the competitive power of the companies we serve. We offer a wide range of consultancy services including Retail Management, Human Resources and Visual


Mystery Shopping and Customer Experience Research

Launched by Soysal for the first time 30 years ago, Mystery Shopping® and Experience Research offer control and measurement services at every point of customer journey. 


As the leading business events of the retail industry, Retail Days and Retail Leaders Conference offer tremendous

opportunities for idea and experience exchange, networking and collaboration by bringing all the decision makers of the sector together.   

We are leading retail industry and shape its future.




Halk Bankası




Address: Noramin İş Merkezi, Maslak Mahallesi, Büyükdere Cad. No:237 Kat:1 No:114 Sarıyer 34398 İstanbul 

Telephone: 0(212) 212 99 70 

Fax: 0(212) 212 38 36 

E-mail: info@soysal.com.tr  

Soysal Mystery Shopping

© 2020 SOYSAL